A triumph for Missoni’s first single-brand store that opened its doors this week in Los Angeles, commanding attention on the corner of Rodeo Dr. and Santa Monica Blvd. Designed by Patrik Kinmonth e Antoni Monfreda the new boutique reflects Missoni’s quirky, unique and creative side while also implementing its Italian roots and tradition.The facades are of white weaved aluminum bands, that almost looks like paper which face this concrete, glass and steel structure. Scattered windows cut out from the skin allow glimpses within the boutique offering images of the products and the flashes of color from the interior.
The banding motif is continued inside but vertically reaching up to the ceiling and stretching across. White predominates, showcasing the items with an occasional large block of color that represents the color themes that have become synonymous with the brand over the years. The new location is rather large at 700 meters square (approx. 7534 sq.ft.) with space enough to include its Missoni home and lifestyle products. The new boutique is a welcome and befitting addition to Rodeo Drive, which helps in proving that contemporary design has a place in Beverly Hills. Rodeo Drive itself has received quite a face lift over the past few years with a new Prada, Chanel, and a much anticipated TOM FORD and I’m sure more to come..
Photos via: Abitare
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Fantastic articles & Good a site. 36
I would just like to inform readers that Kinmonth and Monfreda DID NOT design the new Missoni boutique in Los Angeles. While they had partial input, the credit for developing the exterior should be given to the architects of SPACE CA based out of Los Angeles, CA.
who are you Candace? …….I have a lawyer who would like to know…..
KINMONTH MONFREDA is ABSOLUTELY the GENUINE designer of the Missoni store in LOS ANGELES INSIDE AND OUT…the exterior was evolved, engineered and developed by MARZORATIRONCHETTI from KinmonthMonfreda’s model and design concept…..Candace’s remarks above are the subject of a legal INVESTIGATION.