Viktor & Rolf did it again this year, making their audience all googly eyed over their FW 2010 collection. V&R’s long term relationship with Job Smeets and Nynke Tynagel of Studio Job has proved to be a rather successful with past collaborations for jewelery, prints and furniture. So when Studio Job premiered themselves as the scenographers for V&R’s SS 2010 collection it was no surprise that it was a wild success. The Recent Fall/ Winter collection showcased once again the close collaborative effort of the two design teams. The show labeled as ‘Glamour Factory’ was an imaginative display of Studio Job’s aesthetics which was composed of an elaborate scene of layered industrial patter. Studio Job described:
“The base of the scenery is a pattern we originally composed for a series of marquetry objects, titled ‘Industry’ (2008). Specially for the occasion Nynke transformed the pattern into a more theatrical, 3D form that reminded us slightly of Fritz Lang’s Metropolis.
Together with Viktor & Rolf we decided to totally wrap the giant catwalk backdrops with 1000 m2 ‘Industry’! It was pleasant to see how naturally this architectural scene was absorbed by the glamour and fashion industry.”
The pattern above is an example of Studio Job’s previous project of 50 ornamental concrete reliefs for a new builing project in Amsterdam called ‘ iconic facades’. Their dexterity for working with iconographic and symbolic form is truly impressive because they have such a great comprehension of how to communicate their concepts effectively with their diverse audiences.
The V&R collection, itself, seamlessly coincided with the scenography, as it should. They did so by playing out, theatrically, the dressing and undressing of models upon a rotating stage, mimicking the concept of factory and industrialization. It’s not the first time that V&R has done the layering idea, remember the ninth prepartaion dress that was featured at MOCA’s skin and bones exhibit?
Enjoy part 1 of the great duo, V&R’s most recent show below…
via: Dezeen.com and Wallpaper.com
