Hey all, sorry I’ve away for a few days things got kinda hectic, but now I’m back! Earlier this month my dear architecture friends at USC had the opportunity to show their first collection at the Fashion Industry Association Fashion Show at USC this year, and it was quite the hit. Sorry I couldn’t be there, my darlings, believe me I would have been hoot n’ holerin for you! Their fashion objective is dear to our hearts here at THE MOD ONE, the marrying of the mediums of architecture & fashion. The two disciplines parallel each other so closely, but rarely successfully meet in the middle. But now, FORMATIVE has taken it upon themselves to accomplish this much needed task….

formative

Pronunciation: \ˈfȯr-mə-tiv\

1 a : giving or capable of giving form

To get a better understanding, let’s hear it in thier own words…

“And we as formative are solely existent to give form and shelter to the body. The Spring 2010 line consists of 8 pieces that transition from the hard masculine and geometric ’side’ of architecture to the classical feminine draping nature of fabric.”

FORMATIVE: spring 2010 collection

“What happens when the worlds of fashion and architecture collide? How much does the role of visual pleasure play into this hybridized design discipline? Or are we simply building pragmatic structures that house the body?

Faced with this challenge, we as Formative underwent an extended period of tortured existential wondering about the characteristics of the body and various explorations of the essence of fabric materials.

Ultimately we accepted the difference between fashion and architecture and used the irony of the relationship as a driving force. As sculptural assemblages, the Formative collection is a play of the distinctions between modern sculpture and technology versus drapery. Or even the structural and masculine sleekness of architecture versus the classical femininity which is found simply in the nature of fabric.

The Formative collection is the resulting pearl in the oyster of our creative expression and design. We humbly thank all of those who have been there to contribute to the show as well as those who have watched Formative to grow from an idea to our first show. Thanks again and enjoy.”

I can’t wait to see more from Formative!! Let us know what you think, and what looks are your favs…

To see more make sure visit FORMATIVE’s blog: Everything Is Interesting

Also, Check out the video of the show below:

Thanksagain , FORMATIVE. Love you Anita, Baba (Ali), and Elaine, miss you gals!