Entrance, a new clothing store in Bucharest by Romanian Square Studio features angular pointy displays and a monochromatic palette. The space is best described by Square Studio:

“The concept began by trying to transform a space of 200 sqm in an allegory. Imaginary animals that abide in a surreal forest, a refuge, a route. Thus it might sound pretentious, technical and formal achievement must remain simple, unsophisticated, a honest approach to the conceptual design, not supported by pretentious materials or sophisticated systems.

I tried to use as little graphics or decorative elements as possible to illustrate the concept, functional objects must do that. The shape of those object should tell the story. A peculiarity of this arrangement is the fact that none of the objects used were purchased. All items being manufactured under the project. The shapes and positions of the objects in central space was designed so as to create several routes for equal exposure of the emblematic products.

These objects have resulted from a formal synthesis by illustrating a number of three animals in motion. Zoomorphic design and geometric shaping almost extreme minimal tried to minimize the decorative approach. The use of very sharp angles (most angles on vertical objects under 45 degrees), gave more dynamism in the composition of objects, seen from different angles, they can change appearance. I also preferred not close volumes for spatial geometry without spatiality, a kind of origami like 2D shell, which is in constant metamorphosis.

I used the ceiling to illustrate the trees made of black electrical wires which is also the lighting system, ceiling grid was invaded by black wires tensioned using weights that disguises lamp socket. The Drawing of the electrical cables network creates the virtual habitat of the objects. A dynamic relation is created between the hanging branches of the light trees and the uprising vectors of each of the three objects. Dressing booths are like a refuge in the middle of a forest. Suggesting a sort of “glazing” to the rest of space, a media interface, composed of LCD screens, is placed on the exterior wall of the cabins.

To display accessories and jewelry we created rectangular prismatic objects at different heights which seem to emerge from the floor surface in various areas with apparently random positioning. Materials used were simple and inexpensive as can be. Furniture items are made from MDF polyurethane painted supported by light metal structures made of very thin sections (4mm diameter), whose stiffness comes from the way the structure geometry is closed. Two of the objects have a recessed translucent membrane in one of the vertical planes, in order to spread light on the exposing surface. The light trees are made from black electrical cable, energy saving light bulbs, cable clamps. The Weights which masks the light bulb sockets and tensions the cables, are made of painted metal pipe segments in black electrostatic paint. Objects displaying accessories are made of black and transparent Plexiglas.”

Team:
Arh Adrian Cancer
Arh Sabin Dumitru

At first I wasn’t convinced of the animalistic allegory and Zoomorphic references, but after considering the description of the design team it appears to be somewhat successful. Sure no one that comes into the store will pick up on the various references made, even though they may find themselves prowling around displays. What I do know is that i would hit my toe against every single one of those pointed ends, with my clumpy tendancies…

Via: Dezeen.com