So, another Burberry opened in Belgrade, Serbia this week, measuring about 290 sqm/ 3100 sqft carrying the label’s ready to wear lines Burberry London and Burberry Brit. A pretty nice size for a boutique, but unfortunately, however, the store looks like every other Burberry I’ve ever been in and seen. I understand it isn’t a flagship and it doesn’t carry Burberry’s Prorsum collections, but it is rather generic, except perhaps for its historical facade. The reason in part may be because the store was not actually designed by an architect firm but by Buberry’s own store planning and viasual teams. Come on, let’s step it up a bit, Burberry, you have so many resources and have the ability to be much more iconic than this. Unlike Mac Jacobs’ stores, this is not a destination shop. Jetsetters will overlook this boutique because they can have the same experience right at home, might as well go do something more unique in Belgrade. I love you Burberry, but I think it’s time you call up Peter Marino ( If you can’t tell, I’m rather partial of Peter Marino’s work)…
Via: Designscene.net
