Every so often I fantasize about what my boutiques would be like if I had my own label, or was creative director of one. So, amidst my thinking I was though, why don’t high fashion labels have a miniature archive museum at their flagships, like a mini retrospective museum? They could rotate with seasons, even release parts of the archives to show corresponding with fashion weeks. It would be bound to bring in great traffic that could convert to sales. And, to avoid the riff-raff coming through the store, maybe they could use a separate entrance that can open up to the main store in the back. Car manufactures are already doing it. Armani did something similar this year with his red carpet retrospective at the NYC store, and it was a huge draw, and I’m sure they saw an increase in sales. Anyhow, Just a thought for the future…
Advice related to fashions at all times fascinated me. This particular account, Boutique Archives | The Mod One, tends to make a few really helpful and educated responses.